Somehow, from inception to now, there has been a cloudy history on what has happened to the brand and how Mahabo no longer seems to be apart of it except for a faint and forceful mention(that doesn’t even include his name) on the company’s “About Us” page:
Founded in 1999 by an African makeup artist, black|Up Cosmetics is the first dedicated upscale beauty brand to magnify black and mixed beauties. black|Up develops a true expertise answering darker complexion’s specific needs and offers products that pair professional quality and pleasure of use: velvety effects, mat or powdery finishes, perfect coverage, ultra vibrant colors, 100% non-ashy finish... Thanks to its unique offer, black|Up has become a key player in the makeup world that seduces black and mixed women as much as all the makeup addicts of the planet.
With accounts claiming everything from blackmail, to shareholder reduction, and a forceful exile, one must really question if this company’s expansion is worth celebrating and supporting.
For decades, women and people of color have been eagerly looking and waiting for our skin tone, style, and beauty to be incorporated(not jacked) into mass media and corporations, but it is equally important that we are at the forefront to represent it and own it, not just be the face to garnish the sales of our community.
We’d love to know your thoughts on this and if this will effect how you choose to support BlackUp. Take the survey and comment below!