Why does everything on Instagram always look so pretty and perfect and feel like a high school popularity contest?
Aside from the filters, angles, and lighting, why does every single picture just look like a continuation of the next?
Often times, I feel like I’m just looking at the same thing with a different face (or in some cases, the same face with a different filter), particularly when scrolling through photos from popular beauty brands and “feminist” inspired pages.
As someone who works in both the beauty and digital space, often, content is created with the ideal customer in mind. Sadly, what usually ends up happening is the curation of content that looks more like who the brand wants the consumer to be, instead of who the consumer really is, or if we’re being real, what the consumer really looks like.
To be fair, beauty brands aren’t 100% to blame as most of them use 3rd party metrics and analytics to determine what their online community is responding to, so I guess the real question is:
Why do we, the community, mainly respond to perceived perfection?
Though it’s always been standard to see a certain “type” of model or figure advertised on a billboard or in a magazine, I wonder if the immediacy of social media is further damaging our perception of reality and what is and isn’t considered to be beautiful.
Is our ability to like, see what other people are liking, and access the overall popularity of a photo influencing our judgment, self-esteem, and appreciation for the everyday person?
Questions that need answers.