Out of the KK clan, she is by far my favorite, so with that I’m going to believe that during the marketing pitch for this terrible commercial, she was sold the same dream Mary J. Blige was when Burger King told her that singing about fresh lettuce, tomatoes, and chicken was gonna change the world forever (oh, and it did.)
Don’t let them use you, girl.
This commercial was such a fail, I feel like Coca Cola is going to come out with a can that says Share a Clue and mail it to Pepsi because they just made their job THAT much easier.
Let’s shoot a commercial featuring a famous super model who everyone is fawning over during a staged Coachella protest, and make sure there’s reggae music, because nothing says peace and love better than the offspring of Bob Marley.
But wait, that’s not enough.
Let’s include a B story of a Muslim woman who is so uninspired by her artwork that she needs a photo of Jenner handing a parched police officer a can of diabetes because nothing says immigration reform better than sugar water.
Don’t forget the fist bump of equality.
This commercial is so disrespectful it’s laughable.
The idea that someone at an ad agency and the people at Pepsi actually ok’d this let’s me know that the levels of desperation are real af, and that people really do not know wtf is going on in the world, or better, don’t really care.
When I initially watched this commercial, the first thing I noticed was how there was some sort of movement going on, yet, our star player was not in the game. She was pampered, self-absorbed, and in her own world. She was initially un-phased by the reality around her, but something caught her attention. This could’ve been the beginning of a dope story.
This could have been a teaching moment.
Instead, Pepsi took it as an opportunity to self-promote and remind us that in the midst of a real life political and social nightmare, nothing matters except the tall, beautiful blonde.
Nothing matters but the dollar.
They had an opportunity to pull a Nike move and let the story be the star, but instead, they got greedy and careless, using minorities and creatives as puppets so they could plug their product more than a beats pill in a music video.
Hell, maybe their message was intentional and we’re not really as “woke” as we think we are, because I don’t know what screams I don’t eff with you more than a white woman parting a crowd just to hand a police officer who is not even sweating a got damn Pepsi during what is supposed to be a revolutionary moment.
There are so many levels to the BS that is this commercial, but again, it’s so laughable that I don’t even care to go that deep into it. One thing is for sure: Somebody is most definitely getting fired.
You don’t have to do coke to know that this commercial was probably not a good idea.
Or maybe you do, lol.